Delicious, distinctive smash burger
Burger source
This is the eco-friendly, posh-ish take on the smash burger by michelin-starred chef Jordan Bailey.
This is how they describe their ambitions:
Heard was born out of Jordan Bailey ’s desire to make an everyday classic exceptional. Two Michelin-starred chef, Jordan uses his expertise and relationships with top suppliers to make burgers that are deceptively simple yet made with the same care and precision as a Michelin-starred dish.
Creating the perfect burger starts with the ingredients – and we only use the best. All produce is ethically and locally sourced – a transparent supply chain from farm to bite.
Our British beef comes from a cooperative of regenerative farms. Aged for a minimum of 35 days, for the ultimate texture and taste.
Sounds regeneratalicious? Wait and see.
The order
It was a tough choice. My usual rule is to find something that as closely as possible resembles a cheese and bacon burger, and have that as the reliable benchmark. But, somewhat ostentatiously (and to the possible tears of Uncle Roger), there is only bacon jam available at this fine establishment. So I went for the eponymous “The Heard” – apparently Jordan’s Pick, The OG! Which comes replete with Jalapeño hot honey, Ogleshield [cheese], white onion, their secret Heard sauce and pickles. I’m not writing Heard with a fullstop after it because it’s just too much. For a side, I went for the also eponymous Heard fries,
seasoned with Heard beef fat and herb salt. I have not experienced tallow as a seasoning before – let’s see if I’m, erm, here for it.
The meat of it
Let’s have a look.

Was the first thing you noticed how small the patties were relative to the bun? Because that was the first thing I noticed. But the second thing I noticed was that the two, crisp patties were coated with a gooey melt of Ogleshield, and the fries look absolutely perfect – crisp, hot, well-seasoned. The orange-red hue of the Heard sauce – also looked spot on.

In cross section (via chomp, not knife as there was no cutlery provided, not even for ready money…. although possibly there was, we didn’t offer any readies)… well, you can see the perfect melt of the cheese continue. The double, crisp and crinkly patty smash made up of coarse ground, dry-aged beef. The chunks of pickle, the drip of tallow and hot honey, the light toasting of the bun, the fine grain and airiness in said bun… there’s very little else to fault aesthetically.
First bite (well, third by this point but who’s counting?) – every bit leaves you the foundational structure of the bread, the umami and slight funk of the beef, accompanied by a light crunch; the sharp, acidic savouriness of the oglefield; a hint of sweetness from the honey and pickle, alongside a crisp freshness from the latter, backed by a soupcon of heat. It’s an absolutely glorious combination and only really limited by the bun-to-bread ratio – this little fella is chunkier than it looks and will not leave you hungry.
Especially not when accompanies by the Heard fries. These are a glorious thing; crunchy on the outside, squidgy in the middle; despite somehow being seasoned with tallow, these are dry – none of the greasiness of chip shop chips. Perfectly seasoned; glorious dunked in the sweet/savoury Heard sauce (think – big mac sauce but better in every way).
It’s a simply glorious combination, well executed. I’ll forgive all the ostentation in the website copywriting – go to Heard, you will not spend a better £17 on a burger and fries. My only complaint (which I did voice) was that the Heard sauce needed to come in bigger tubs.
Monkey finger rating
Bun – 4.5/5 – oversized but otherwise perfect in every way
Build – 4.5/5 – per aforementioned bun comment, and perhaps a smidge too much sharp cheese
Burger – 4.5/5 – a fine, fine smashburger
Taste – 4.5/5 – so close to perfect
Sides – 5/5 – these very possibly take the crown for best fries in London
Value – 4.5/5 – £17 for a burger this good and fries this extraordinary, generously proportioned in the case of the latter, is a fair price in these inflationary times. Well done the (posh) lad.
Burger rating – 5/5 – I’m giving Heard > than sum of its points scoring.
The deets
It’s just round the corner from Flat Iron Square, between London Bridge and Southwark tubes. You could miss it, as I did, but keep walking where Google tells you to and you’ll get close. Or find it via their website, here.










