Great build, rubbery meat, inoffensive sauce
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I remember (vaguely) having a really good, albeit random, night out with old university friends that started in a bar that was on the same site as Maxwell’s, ending in the nightclub that was Roadhouse on the far side of Covent Garden, about 20 years ago. Good times.
This time around, I was meeting with a former colleague who was based in the area and who – for some inexplicable reason – wanted both the experience of dining through a burger tasting with me, and to catch up at the same time. So we did both; he had a head-sized margarita and I talked him through my process. This one’s dedicated to you, Steve.
[I appreciate this section is normally occupied with some chicanery about the reasons I was drawn to this particular burger venue; their approach to farm-to-plate food, fine ingredients for fine dining, etc., but in all honesty, I’ve been doing this for nearly a decade, I’ve tried the burgers everywhere, and a lot of the new upstarts frustratingly have very little dine-in space and/or are in sites where people don’t want to meet up with me. At some point I’ll have reason to do a burger tour of Peckham but I don’t think 2025 is the year… and, well, many of the places I haven’t reviewed just don’t have as compelling a story].
But… so as not to betray consistency – they have 50 years of dining experience. And have mastered culinary whatsits. Etcetera.
More generously – the vibes and service in this place were fab. Lovely cocktail bar/diner hybrid, replete with Americana, neon lighting, generous portions and weirdly hybrid meals (a Philly Cheesesteak served in a ciabatta? Sacrilege). We had fab service, they played great music, and it was a good time all around. But let’s get into the food.
The order
My wont is to order the closest thing they have to a paradigmatic bacon cheeseburger. However I was thrown into a flurry of indecision by the fact they had both the Maxwell’s classic (featuring a traditional burger patty) and the Big Max’s Smash burger (featuring a double smash patty), both of which had optional bacon. I did the only thing a sane person could do in the circumstances; I asked the waitress, who made clear that the sensible choice was the Big Max’s. So Big Max’s it was; all the way to the top, featuring two smash patties, American cheese, lettuce, diced onion and their “proper” Big Max’s sauce. Plus bacon, natch.
I also had a Hakuna Matata to drink; a mocktail featuring mango juice, lychee juice, Monin mango syrup, watermelon syrup and lime juice… they might as well have called it the Type 2 diabetes. More to follow.
The meat of it
Let’s take a look.
On first inspection, stray onion notwithstanding, this is a fine looking plate of food. There’s a pleasant sheen on the toasted brioche bun, an excellent melt on the cheese, what seems to be a decent char on the patties… and you can see bright, fresh salad peeking out the sides. The fries look crisp and hot; and whilst the bacon appears somewhat flaccid, there’s nevertheless a lot to hope for.
In cross section, there’s good (airy, warm bun with good structural integrity, excellent melt on the cheese, confirmed fresh salad), bad (bacon is under-grilled for my liking, sauce is a little watery) and straight up weird (how did the centre of a smashburger stay pink? these things are meant to be smashed to a meat-lace on the grill and crisped to savoury, almost crunchy perfection). I’m wary.
First taste… the flavour balance is actually OK. The bun adds sweetness and structure that contrasts elegantly with the salty cheese, which in turn gives some decent, unguent umami to boost the bacon. The meat is good quality but slightly rubbery in texture and perhaps a little under-seasoned. There’s a nice crunch from the onions, adding my much sought after textural contrast. The sauce is watery but adds moisture and a light, inoffensive sweetness to counterbalance the savoury bite… it’s OK. More bites reaffirm that, somehow – despite its limitations – the burger is decent. I have notes, but it’s pleasant and I’d recommend it.
My notes:
- More seasoning on the meat, bros. Flavour is your friend,
- Thicken up and season that sauce a bit more; vinegar; some diced pickle, add some sharpness to balance the sweet too
- Crisp that patty! Smash it harder!
- Render the fat in the bacon. And switch to streaky. It’s not a salad.
Otherwise – pretty good! Would go again.
On the fries… they were excellent quality. They came a little under seasoned but that was easily remedied. And could perhaps have done with ever so slightly longer in the fryer.
The Hakuna Matata? Sugary delight. Order a side of insulin.
Monkey finger rating
Bun – 5/5
Build – 4/5
Burger – 4/5
Taste – 4/5
Sides – 4/5 -bump for the onion fries
Value – 4/5 – £18 for burger and fries, £7 for the cocktail, and – amazingly – a 25% discount voucher courtesy of Steve’s winning charm added value to the experience. But v reasonable for this part of London.
Burger rating – 4/5 – good – but room to improve.
The deets
34 King Street, just round from Cov’t Garden tube. I really wish I remember what was there about 20 years ago… Can recommend. Details, booking etc – all here.
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