Five Guys, Westfield, Shepherd’s Bush

Overpriced, but competent burger in sterile environment

Burger source

Five Guys is an American institution. Founded in Virgina in the mid 80s, it made its way to the UK a few years ago and has been spreading like wildfire.

Unlike McDonald’s style fast food, the food quality is high – Five Guys prides itself on freshness, not having freezers, sourcing meat well (in the UK, it’s grain finished Irish beef), and offering extremely simplicity in their menu – it’s basically just burgers, hot dogs and fries, though the ‘25,000 customisations’ on offer come in the form of swapping out salad, cheese, bacon, etc. and various other toppings on offer.

They also have Coca Cola vending machines with endless customisation on offer – any syrup, with any flavouring. For a caffeine-intolerant person that’s never been able to try vanilla Coke… well, I’m getting ahead of myself.

The order

I had the bacon cheeseburger – standard salad options – and shared a large fries with Matt and James. And a bottomless Coca Cola vending machine drink.

The meat of it

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The burger doesn’t look particularly special, though it’s clearly good meat and a capable bun, it is somewhat squished into its wrapper. There’s a reasonable melt on the cheese and the salad looks healthy and fresh. So far, so ok.

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The cross section reveals a burger that’s cooked to well done, rather than my preferred medium. Not inherently an issue, the two 4oz ish patties still seem to retain a reasonable amount of juice. A taste of a stray bit of bacon – a thin slice fo streaky – reveals a good crisp finish and good bacon flavour.

On first bite – the burger is juicy but could do with a little more moisture. The meat has good texture, is a coarse ground, high fat-ratio item but the overcooking has left it somewhat wanting. I’d have liked a smidge more seasoning, but the cheese compensates somewhat. The bun is a standard seeded white roll, so the sweetness comes from the vegetables; in a rare break with personal tradition I leave the tomato in place and eat it as is. The pickles are (too) mild, but the mayo helps bind the lot together. The whole is somehow better than the sum of its parts, which – whilst passable – are unexceptional. When you take into account the price – £8.50 for the burger, followed by a share of £5 for the fries and £3.50 for the drink… it feels somewhat overpriced.

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The ‘large’ portion of fries is enormous (MyFitnessPal tells me that a full portion weighs up at 1,368 calories, so definitely share it) – the above is just overspill, the majority of the pack is elsewhere. The chips are crisp on the outside and soft on the inside, fried in peanut oil (peanuts are a major feature of the Five Guys experience, left scattered around the restarunt in large sacks, making it totally unsuitable for allergy sufferers like my wife and nephew).

HOWEVER…. the seasoning is completely overdone. I’d have far preferred a simple salt finish. I should have customised their cajun seasoning right off them, would have dramatically improved it.

The final piece…

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I discovered in about 2000 that I was caffeine intolerant, and am now completely incapable of consuming it. I loved Coke, though, and ‘gold Coke’ – caffeine free Diet Coke – has been my only option if I wanted the flavour. I’ve watched all these novelty flavoured Cokes come and go and been unable to try them.

So I drank a lot of flavoured coke with my meal. Vanilla (YUM), lime (not bad!), raspberry (chemical!) – totally worth the £3.50 for me, though probably not for any normal person who is happy with a single large cup of carbonated (fake) sugar water.

The one critical thing worth noting about the Five Guys experience is that the restaraunt is really very simply adorned; it feels like sitting in a McD’s, complete with over-bright lighting, occasional mess on the floor, unkempt furniture and dazed and confused patrons. It’s not a pleasant place to eat, and given that the price compares with some of the best burger restaraunts in London… well, it loses points on that front.

Monkey finger rating

Bun –  3.5/5
Build – 3/5
Burger – 3.5/5
Taste –  3.5/5
Sides – 3/5 – 4.5 without the cajun seasoning
Value – 3/5 – £15 for a fast food eating experience with better quality food.

Burger rating – 3.5/5 –  passable quality burger, but not excited to have another one.

The deets

Five Guys is everywhere in the UK now. Find your nearest here. We were en route to the Star Wars VR experience (The Void) in Westfield, hence choosing that particular eatery. THAT was amazing. Definitely try that.

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