Big Tasty with Bacon – McDonald’s
The Rustlers experience from McDonald’s. Yes, that is an actual plate.
Conceived in the meeting rooms of an office on the edge of Belgravia, this burger blog usually covers whatever edgy opulence London’s trendiest burger joints are churning out. Today, however, we’re going back to basics and shifting the focus somewhere a little more down to Earth: McDonald’s (in Oldham). Specifically, we’re here to sample a regular ‘guest’ burger I’ve been avoiding for years: The Big Boring (I mean Big Tasty) with Bacon.
It seems to me that the Big Tasty is kind of like the Liberal Democrats of McDonald’s menu items. Never trusted enough to be considered worthy of a full time position on the menu, yet fostering enough support to hang around in the background and trot out in public from time to time. This is usually whenever there’s a dearth in the planning team’s creativity in between more interesting limited edition burgers and promotions.
This has been the case since it first appeared on these shores back in 2003, and I’ve always avoided it on the menu. Perhaps it’s simply because it takes up precious promotional space on the menu where something a little more exotic could be trialled (hello, Pico Guacamole burger at McDonald’s USA), but I’ve slightly resented this burger for a while without actually trying it.
Sure enough, I cast my eyes skyward when I recently saw that the Big Tasty would once again be returning for the couple of months, in between the festive menu and whatever actual promotion is coming up next. Come on guys, isn’t January dull enough? But then I realised that it was probably worth, y’know, trying the damned thing before knocking it completely. So here we are.
Upon entering my local branch, I immediately marched straight towards the shiny (or greasy… depending on how closely you’re looking) new touchscreen self-ordering kiosks.
If, like me, you’re a terrifyingly anxious OCD-driven control freak then the customisation option provided by these kiosks is an absolute godsend. Gone are the days of awkwardly approaching your server (aggressively eyeballing you over the till and bidding you to just hurry up pick something simple off the menu and order right now) to ask if you could possibly please have a burger without any gherkins, if it’s not too much trouble.
Now it’s all in your hands, and you can discard any ingredients you want (although I note actually adding a different ingredient seems to be totally out of the question, which would appear to jar with the idea of true customisation… but that’s a thought for another day).
That’s why I opted to remove the standard two slides of tomato when ordering my Big Tasty with Bacon. I understand these are here to add a little moisture and possibly present more of a premium option, but I just feel like tomatoes have no business being inside a burger (or sandwich). Their watery complexion and usually weak flavour can ruin a decent burgery bite, so out they went.
Convention requires that I must state that I also ordered a bag of Cheddar Melts, the current moreish cheesy bite side option available at McDonald’s.
New simple packaging. I quite like it. No tomato.
The meat of it:
What they say: “What makes our Big Tasty so tasty? 100% British & Irish beef with cheese made with emmental, sliced tomato, lettuce, onion, and – of course – that Big Tasty sauce.”
The first thing that struck me was that McDonald’s have recently refreshed their product packaging with a stripped-down, slightly old-school based on white boxes with large, colourful text. This replaces the previous long-serving design with little illustrations of fresh ingredients and some vaguely whimsical copy to while away the time for lonely diners. But you probably don’t care about that. What’s inside?
Let’s be honest, nobody expects a piece of artwork from a McDonald’s burger. While my Big Tasty had more of a backseat Rustlers look than something you’d be served in Hawksmoor, I’ve definitely seen much, much worse. There was none of the dreaded topping slide, everything was distributed fairly well and – yes – my tomato removal request had been honoured.
Lost in the box
The first thing that jumps out about this burger (when you’ve taken it out of the box) is the size. It’s big – much bigger than the other regular burgers at McDonald’s, but still just as flat. The result is a slightly awkward eating experience that requires you to balance the burger with two hands (well, if you have freakishly small hooks like me anyway).
Biting in, it’s a hefty beef flavour that hits you first. That might sound pretty obvious from a burger, but this seems to pack more of a pure ‘BEEF’ punch than, say, a Big Mac. Afterwards, the salty, slightly smoky taste of the bacon kicks in. I’m not a huge fan of the bacon at McDonald’s, which is usually a little rubbery, but this was fine and definitely adds to the experience. The bun is pretty unremarkable by design – nothing to see here.
Now let’s talk about *that* Big Tasty sauce, since it’s present in every bite. There’s no official description of what’s actually in this, and the ingredients list just contains a bewildering array of preservatives, so I was guided by my taste buds. I picked up a little garlic, some smokiness and some generic ‘background spices’. The overall effect is pleasant, without leaving the same kind of impression of the similarly cryptic Big Mac sauce. It’s nice, but largely forgettable. A bit like the Big Tasty itself, really.
It’s definitely worth having a good mix of sides and plenty to drink with this, because my word, the Big Tasty’s sheer size means that this burger takes a while to tackle. The flipside is that after a while, it all becomes a bit samey and you’re just chowing on for the sake of it.
Under the hood: a very consistent spread
That’s why it’s pleasing that the Cheddar Bites on the side are a reliably solid effort. Simultaneously crunchy and chewy and featuring a very decent cheesy flavour, they’re great value for money. It’s a shame the staff forgot to throw in the accompanying pot of rich tomato dip, but I got over this with some ketchup.
Monkey finger rating
Bun – 3/5
Build – 4/5
Burger – 3/5
Taste – 3/5
Sides – 4/5
Value – 3/5.
Burger rating – 3/5 As a recurring guest star on the McDonald’s UK menu, the Big Tasty needs to have mass appeal, and that’s why it’s all very safe and generic. I’m glad I tried it, but (particularly in light of increasingly creative promotional offerings from KFC) I’m much more interested to see what other, more interesting limited edition burgers McDonald’s has in store for 2018 and beyond.