The Gourmet Burger Club, The Strand, London

Well put together halal (?) smashburger

Burger source 

I must admit, I’ve been curious as to how the Gourmet Burger Club has avoided intellectual property suits from whoever owns Gourmet Burger Kitchen today… but the concept – and the delivery – is very different. The London location is super central – right on the Strand – but it wasn’t born here, starting in Banstead… then Cobham before reaching London. The founder explains their origin story on the website and it’s rather charming:

” In 2020, when people had run out of spirit and were bound to their homes, I was sitting by my window thinking how I could help in restoring the spirit and bringing a smile on people’s faces during these dark times. So, I went into my kitchen and started to experiment with flavours and ingredients. This is where Gourmet Burger Club was born.”

It goes on a bit after that. But lovely nonetheless. Anyway: it was a convenient place to meet a friend who works nearby, and easy to get back to Waterloo after, and we thought we’d give it a go.

The restaurant is well appointed, clean, and a quiet pool of calm in the busy of the Strand. It is substantially upmarket from fast food, but at posh-diner vibes vs a full on restaurant. Still, no complaints – we booked, were greeted and seated quickly, and served in short order. On to the food…

The order 

I had the Lockdown 2.0, feat: a double smash patty, melted cheese, turkey bacon (hence my assuming it’s halal, because why else? I didn’t check for the Halal markings or ask unfortunate), fried onion, lettuce, mustard & BBQ Sauce. Side of curly fries (YES! Top of my fries hierarchy, don’t @ me), and 7-up Free to drink (delighted to find this on the menu, as someone that loves sweet drinks but doesn’t need sugar in his life).

The meat of it 

I like the presentation. Toasted buns, melty cheese, even distribution of bacon, salad in the right place in the burger… and the fries look well-seasoned and cooked, if the obligatory metal basket wasn’t as full as I would have hoped for. Let’s see if it holds up in cross section…

This is basically most of what I’m looking for in a double smash burger. The presentation is pretty much perfect – all toppings perfectly layered. The bun holds up to the greasiness of the burger (you can see a shimmer of it on the plate), whilst retaining the softness you’d want in each bite. The turkey bacon, controversially (?), sits between the patties. I’m not sure if this is genius or there’s a reason people don’t normally do this, but I appreciate the innovation nonetheless.

First bite… brilliant umami, excellent mouthfeel. The meat is uncomplicated – none of the dry-age funk you get with fancy meats – but the blend is excellent, the seasoning is on point, the melty cheese compliments beautifully. The extra flavour from the turkey bacon works well (though it’s not fooling anyone that knows the taste of actual bacon, it is a good substitute). Another bite and you get into the BBQ sauce – which is very well balanced and successfully tamps down the savouriness elsewhere, as do pockets of sweet fried onions, cut super fine and merging in with the BBQ sauce beautifully.

I search for notes and I find them – the BBQ sauce is a bit too meanly portioned, so the balance of the burger is slightly off – not enough sweet to edge off the salt. The onions should be more generously portioned too, to further help temper the savoury taste. I found myself dunking the burger in some ketchup on my plate to manage the balance. And I would perhaps have liked the burger fried in a little bit of mustard, to give it a bit more… bite, though that is just be the In & Out fan in me. But these are minor – on the whole, this is an excellent smashburger.

Monkey finger rating  

Bun –  4.5/5  – little to complain about!
Build – 4.5/5 – More sauce! Weird bacon positioning!
Burger – 4/5 – less salt! 
Taste –  4/5  – more sauce/onions
Sides – 4/5 – more fried! more fries!
Value – 4/5 – £18 for burger and side, ish.   

Burger rating – 4/5 – would have this again, or try one of the variants. My friend had the spicy club, which he found very good also! 

The deets 

Find all three locations of the Gourmet Burger Club here, or order via Deliveroo if you’re in range.