A higher grade of fast food burger
Burger source
Honestly, we got to Viborg late after a busy day at Legoland, it’s ‘low’ season so most things were closed, I needed to get the kids fed and it was open and didn’t tax my very limited Danish too much. However… Wikipedia Denmark tells me that it was founded in 1996, is owned by the same people who own the Pizza Hut franchise here… and they its outcompeted Subway to have 40 branches across Denmark, the Faroe Islands and Greenland. So it is at least somewhat authentically Danish… in tribute to American burgers.
The order
I had the ‘brioche bacon burn’ meal, which came with fries, limitless soft drink and the burger itself – featuring chipotle mayo, a beef patty and ‘pepper bacon’ along with the eponymous brioche bun. It featured a ‘one pepper’ rating, in the style of these things.
The meat of it
Let’s take a look. No cross section, it’s a fast food burger.

You know, it looked OK? Brioche bun shiny, streaky crispy bacon crispy, lettuce bright and fresh, a good amount of the chipotle mayo, hot and fresh to the table.
First taste… the bun is soft but sturdy, indiscernible sweetness. Good. The burger is probably more reminiscent of a BK patty than a McD’s, in that it is more convincingly beef; it’s well seasoned and the creamy chipotle mayo adds the necessary moisture given the burger’s quality (good for fast food, not good by the standards I typically review). The lettuce is fresh and bright but the pickles are disappointing – especially in a country that is famed for them. Just slightly insipid and bland. There’s a peppery kick (black pepper, not hot pepper), but it’s mild – not unpleasant. The bacon adds bright, salty crunch to every mouthful – textural contrast plus umami, I’m delighted with this, at least! The balance is good – and it’s filling for fast food fayre. All in all, a good burger, up there with the best fast food has to offer, if a little heavy perhaps on the seasoning.

The fries are also heavily seasoned. Salt, pepper and rosemary. The are crisp on the outside, skin on fries, and unlike McD’s varietals, actually have the soft, fluffy warmth of real potato in the centre. They are lush although overpowering after a while – not even roast lamb wants that much rosemary.
Monkey finger rating – modified to suit fast food
Bun – 4/5/5
Build – 4/5
Burger – 3.5/5
Taste – 4/5
Sides – 4/5 – deducation for just too much rosemary
Value – 4/5 – I honestly have no idea though. £53 for four people would be dollar as hell in a fast food joint in the UK. But everything in Denmark costs a million, so…
Burger rating – 4/5 – I’d have this over any UK fast food chain on offer. Especially given the puns.
The deets
Find one of your nearest in DK (or Greenland, or the Faroe Islands) here…



