Huge, tasty, juicy burger; a little rare and a lot caramelised oniony. Eccentric sides.
Another one from the stable of ‘pop-up done good’, founder and chef Joe Grossman reportedly fell in love with the burger scene in NYC and, when he met business partner Mark Jankel and started the P&B story over here, decided he wanted to build on the craze here. More on the origins of P&B here. The hype for P&B I heard was stupendous, possibly second only to how people rave about Honest Burger, so I was both curious and excited as my Burger Crew friends and I gathered for a semi-spontaneous mid-week visit.
I went for the ‘Smokey Robinson’ – largely by mistake and, for my tastebuds – it did prove to be something of an error. It’s loaded with ‘mounds’ of caremelised onions – which I love – but seriously, MOUNDS.
They are not exaggerating. We also had the much-vaunted chicken-skin fries, confit chicken wings (“Winger winger chicken dinner”), Rosemary fries, and some rather eccentric chicken thighs – possibly the ‘Thunder thighs’ – which seem different in my memory from those on the current menu at the Soho branch, but I suspect my memory is playing tricks. Also confit’d I think, and coated with a strong flavoured marinade, apparently Urfa chilli.
The meat of it:
The meat is coarsely ground, loosely packed and cooked very medium – verging on rare. So much so there was almost that smell of raw meat as you bit into it. A bit too rare for my liking, to be honest. But it is an immense burger – easily 8 oz of meat and fat that’s otherwise well seasoned and luscious for anyone whose tastebuds are that way inclined. The caramelised onions, for me, overpowered the gentle juiciness of the beef; the sweetness took over and I was waiting for a salty bite to recover it. I should have had the Ari Gold burger with bacon, I think, for my tastebuds, but if you like a sweeter burger, it’s a good choice. The demi-brioche bun really struggled under the weight and juiciness of the meat (unlike TomTom Mess Hall, these guys have an excellent meat/fat ratio) and added further (unnecessary to my mind) sweetness to the experience. That said, the overall impact wasn’t bad at all – just not to my slightly more savoury tastes. A bad choice on my part.
The chicken skin fries were an interesting novelty and reminded me of the Orange Walkers’ Crisps packets from the mid-90s (I know you can still get them, but… who does?). Nothing extraordinary but well fried, crisp, and a good counterpoint to the burger; despite doubtless being natural flavouring, the flavour can’t help but feel slightly artificial as your only other frame of reference is a 60p bag of crisps! The confit nature of both the thighs and the wings added a satisfying crunch but, for me the flavours were too strong – you could barely taste the chicken for the marinade. The fact that the sauce on the wings was cloyingly sweet (and I was having a sweet burger!) and the sourness of the chilli of the thighs was slightly odd (I guessed the spice was tamarind before double checking the menu). On their own, I can understand why everyone raves about the Rosemary fries; but in the context of this mess of a tasting meal, they were lost. Next time; Ari Gold burger with bacon, Rosemary fries, and I’m done.
I also had a very delicious cocktail – the Would I Lychee You (Kudos, Bob’s Burgers) – which was refreshingly sweet and punchy. And this time, sweet was what I wanted.
Monkey finger rating
Bun – 4/5
Build – 4/5
Burger – 3.5/5
Taste – 3.5/5
Sides – 3.5/5
Value – 4/5
Burger rating – 4/5 – I blame my poor taste experience entirely on my own error of judgement in ordering the wrong burger. I think everything about P&B is good that should be, even if I haven’t acquired a taste for the more eccentric sides yet.
P&B is seemingly everywhere, with branches in Liverpool Street, Old Compton Street, James’ Street and beyond. Check out the list of locations here for your most convenient stopover.
Bonus pic with the decor: